On an HDtv (pretty much a must-have for the next generation systems)NBA Live looks great on the 360, but everything else is amateur hour. The controls are lacking, the computer AI atrocious, and the game is just not fun at all. Pending a earth shattering event, I foresee the NBA 2K series to always be the dominant basketball franchise (and rightfully so as year after year, it's the better game hands down) and NBA Live to eternally play second-fiddle.
My Grade: D
My 360 Achievement points on this game: 1000/1000 (like all sports games, it's a walk in the park)
My current 360 Gamerscore: 32872 out of a possible 49760