Principal photography was made in August 19 and 20, 2017 during a merch-release event on Broadway, New York City, the very same event where the then brand new
Sanders Sides (2016) logos were first released, preceding the premiere of season 2 of the series. The song was recorded just a few weeks later. Then the video took two full years and a half of post-production, including two months of editing and then the rest of the time with
Brei Grace taking charge of creating and adding all of the animation by herself, based on the interests that each of Thomas' followers talked about in little interviews before filming their part. The song was shelved all this time until December 14, 2019, when it was released on YouTube, then on digital platforms, two days before the scheduled release date for the video.