This Sony James Bond television commercial, made to tie in with the 007 movie 'Skyfall' (2012), screened on TV in twenty-six markets and territories including Mexico, United States, France, Germany, and the United Kingdom.
The Sony James Bond television commercial was made in five versions, the shortest was a fifteen seconds spot, the next was a twenty seconds version, one was a thirty seconds or half a minute ad, the second longest was a forty-five seconds advert, whilst the longest running one ran about a minute or sixty seconds.
A non name actor / celebrity was cast as the James Bond like action man hero in this television commercial. The 'Sony Bond Skyfall Case Study' (2012) video states that this was "tapping into the insight that everyone wants to be a bit like 007, we had an everyday guy acting like Bond on his way to buy the new phone."
The Sony advertising and marketing campaign for the Sony Xperia T smart phone was launched prior the world premiere of 'Skyfall' (2012).
Stunts featured in the James Bond themed television commercial, according to the 'Campaign Brief Asia' website, included "a forty feet vertical drop and a near-miss between a Frauscher speedboat and a 100m trawler."