How a pandemic fell into soap's hands, brands giving thanks and can a bushfire campaign go too far? Plus the Pitch saves journalism, unless that's fake news. Joining Wil, Todd and Russel is Christina Aventi and Emily Taylor.
The How Do You Sell segment looks at how the COVID-19 pandemic has played right into soap's grubby hands. One advertising agency argues that facts should be free, and another argues that journalism is worth paying for in The Pitch. The Target Market segment discusses whether NRMA's bushfire campaign has gone too far.—Allister Coots