Susan Linn: Self
Quotes
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Susan Linn : Suddenly it became okay to create a television program for the sole purpose of selling a toy.
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Susan Linn : This generation of children is marketed to as never before. Kids are being marketed to through brand licensing, through product placement, marketing in schools, through stealth marketing, through viral marketing. There's DVDs, there's video games, there's the internet, there are iPods, there are cell phones. There are so many more ways of reaching children so that there is a brand in front of a child's face every moment of every day.
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Susan Linn : It's really hard to find baby paraphernalia that's not plastered with media characters. You can find unbranded baby stuff, but you can find it in high-end toy stores. But if you go to just places where poor or middle class families shop, it's all branded, so the babies start out life with the notion of consumption. And that's not an accident. What they want is cradle to grave brand loyalty. That's what they talk about - share of mind. They talk about owning children for life.
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[last lines]
Susan Linn : We have to look at this as an issue of rights: the rights of children to grow up and the freedom of parents to raise them without being undermined by commercial interests. In that sense, it's like the civil rights movement, or the women's movement, or the environmental movement. I think that we are at the beginning of a growing movement.
Enola Aird : This is a lot more than about selling products and services. If we care about nourishing the human spirit, if we care about human relationships, then we've got to care about this issue.
