Enola Aird: Self
Quotes
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Enola Aird : The Congress of the United States, under pressure from advertisers and marketers, actually robbed - took away from the FTC - the right, the authority to regulate advertising and marketing to children.
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Enola Aird : So the philosophy becomes cradle to grave: Let's get to them early. Let's get to them often. Let's get to them as many places as we can get them. Not just to sell them products and services, but to turn them into life-long consumers.
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Enola Aird : Psychologists and anthropologists and sociologists and behavioral scientists are used by marketers to really shape and cement children's brand preferences. They want to be part of the fabric of children's lives.
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[last lines]
Susan Linn : We have to look at this as an issue of rights: the rights of children to grow up and the freedom of parents to raise them without being undermined by commercial interests. In that sense, it's like the civil rights movement, or the women's movement, or the environmental movement. I think that we are at the beginning of a growing movement.
Enola Aird : This is a lot more than about selling products and services. If we care about nourishing the human spirit, if we care about human relationships, then we've got to care about this issue.
