According to director Doug Tirola in an article by Nick Dawson (3/30/12), "An earlier cut of the film, which did not include the subject of Black Friday, played in 2009 at what ended up being the last CineVegas Film Festival where the film won the Grand Jury Prize for Best Documentary." Following the "Black Friday" events, additional footage, including followup interviews were added in advance of its 2012 release.