Filming took place during the weekend of the British Grand Prix in July 2023 at Silverstone, UK.
A garage was set up for the fictional formula 1 team, this garage was set between the garages of the Mercedes and Ferrari formula 1 teams.
Formula 1 race car driver Lewis Hamilton noticed Brad Pitt hanging around the track looking at cars, talking with people as Hamilton was eventually introduced to Pitt. Lewis said on Jimmy Kimmel Live in October of 2022 that he had an interest in being in the movie business and mentioned this to Pitt who showed immediate enthusiasm and on the spot they were discussing this project. Eventually, Lewis was brought on as a producer but also will have an onscreen presence in the film as well.
Brad Pitt has long been an avid fan of auto racing. Pitt was originally set to star alongside Tom Cruise in "Go Like Hell" with Joseph Kosinski directing, but the project fell apart due to budget reasons and later became Ford v Ferrari (2019). Pitt has since produced and narrated the MotoGP documentary Hitting the Apex (2015). In 2016, Pitt had the honor of taking a lap around the circuit before starting the 24 Hours of Le Mans in France.
After Killers of the Flower Moon (2023), Napoleon (2023) and Argylle (2024) have been confirmed to release in theaters nationwide before streaming on Apple TV+, it is expected that the film is also slated to get an exclusive theatrical release before streaming on Apple TV+ sometime after.