Boss Philip Ober calls in salesman John Forsythe to discuss the new four-step selling program. They talk a bit with Forsythe offering an anecdote about how he didn't buy an electric razor. Ober asks him what people want. When Forsythe is stumped, Ober tells him to think about it.
This Jam Handy industrial film was made for the Chevrolet division of General Motors, their biggest customer, and it never mentions Chevy, nor even cars. Instead, it concentrates on what it is customers are looking for. It comes down to five things, and you can bet your last dollar a good Chevrolet salesman will do his best to convince you that his goods deliver.