The Discovery Channel sent a film crew out to document the Picard and Kirk launch. The 7-minute story was featured in The Latest and Greatest in Science and Technology (2012) for national TV in Canada. The footage was so great that it's one of the longest stories they've ever aired on the show.
The image of the new Kirk ('Chris Pine (I)) was used in the logo to appeal to the huge new audience of Star Trek fans from the Star Trek (2009) movie, but the William Shatner action figure was the one actually going up to space.
The actual USS Enterprise NCC-1701 model that went up into space with Captain Kirk, was a model of the brand new and updated NCC-1701 featured in the Star Trek (2009) movie.
The launch crew used a pure latex Kaymont HAB-3000 (3000 gram weight) balloon, pumped full of helium to lift up the payload that weighted almost 12 lbs (5.4 kg).