Corgan said that the plot of the video was inspired by a memory he had of an ice cream truck driver who, upon quitting his job, gave out his remaining stock of ice cream to the neighborhood children. This image was then melded with Sednaoui's own sensibilities inspired by the film Zabriskie Point.
It was shot with low quality photographic equipment, which, like several other early Pumpkins videos, was an intentional stylistic decision.
Corgan wrote the song about a day in which he was having suicidal thoughts, exemplified by the reference to self-mutilation in the chorus. The contrast between the grim subject matter of the song and the soft instrumental part during the verses, coupled with use of irony in the lyrics, left many listeners unaware of the song's tale of depression and desperation. The song alternates between quiet, dreamy verses and loud choruses with layered, distorted guitar.