Minaj first mentioned the video in an interview with MTV, and was licensed to General Mills for its use in a new Honey Nut Cheerios commercial featuring Usher himself, debuting on August 25, 2014.
The song samples "Just Be Good to Me", a 1983 single by The S.O.S. Band, written and produced by Jimmy Jam & Terry Lewis and "Got to Give It Up" from Marvin Gaye.
On August 26, 2014, a music video for the track was released.
On August 24, 2014, Usher performed the song with Nicki Minaj at 2014 MTV Video Music Awards.
On September 9, 2014, Usher performed the song live at the 2014 Fashion Rocks.