The latest poll in Toy Magazine just ranked Ruff's Action-to-the-Maxion Figure "the Worst Toy of the Century." Ruff, who is eating ice cream when a reporter asks for a comment, gets an ice cream headache-Brain Freeze! This inspires Ruff to send Harsha and Sammy to become radio reporters and do a news piece on Brain Freeze. He assigns Noel and DJ to invent a new Ruff Ruffman toy.