Denny Shoopman originally thought up this idea while visiting family in Carson, New Mexico. A fly landed on his wife's arm and the whole idea ran through Denny's mind.
Denny Shoopman had suggested this idea on a 48 Hour Project that Joshua Neustadter and Teena Tyler were in charge of. They went with another idea.
This idea was put on the back burner until one day when Charlene Fox and Denny's wife, Aurora, asked about Fly By. Denny saw it as a sign.