Startup.com (2001)
7/10
Good, but With Some Flaws
9 October 2001
Right now, this is the definitive documentary on the dot.com culture

that essentially ceased to exist so many months ago. I feel there are

two ways the film could have been improved. First, the producers should

have added subtitles to indicate where the protagonists are in the film.

Pretty much all offices look the same, and it would have been nice to

know when the two were at their place, at the consultants' offices, at

the venture capitalists', etc. It would have been helpful to put names

to the numerous faces that come in and out of the picture as well.

In addition, and more importantly, the film never gets into the

specifics of why GovWorks.com failed. One day the company had two

employees, then they had seventy, then they had ten. Why? What was the

business plan? What were the goals of the company? What did the Web site

look like? I think the story of how this business worked (or didn't

work) is at least as interesting as the personal tensions between the

two main characters. When they release the DVD of this film an ideal

second disk would consist of additional information along these lines,

as well as a mock-up of the GovWorks site.
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