I guess if you are a wine expert you can catch the "in humor". I didn't laugh once. I thought this was a comedy. I can't figure what was so smart about it, unless critics, claiming it to be, are suggesting a vast knowledge of the world of wines is passed on to the viewer. That is undeniably true. There was so much information that I did not care to ever know about wines thrust forth in and unending almost torturous stream that I finally punched the DVD off. Maybe the end of the story brought some insightful point to light and I missed out not having been able to make it all the way through the film. But after 2/3 of the movie I just couldn't wait any longer for something interesting to happen.