Some films ought to come with a warning, as in: WARNING: THIS FILM EXISTS FOR NO REASON OTHER THAN TO SELL (X COMPANY)'s PRODUCT.
It's already bad enough that product placement has become ubiquitous in films and television. It's hard to remember a film or television show that hasn't, in one form or another, served as an advertising platform for one product or another.
And of course much of children's television programming has long centered around selling one toy or another.
In this case, however, the Evil Corporation behind this film took it to a new level : the entire film is itself product placement for pretty much the entire panoply of the company's products. Even worse, a number of essential plot points hinge upon the company's products. At another point, the film takes a 'time out' as it were to incorporate a longish sequence whose only purpose is to push the company's products. (Although there were a number of other corporations' products in the film as well -- no doubt these companies have cross-marketing agreements in place).
To top it off? I was forced to pay in order for my family to watch this company's hour-and-a-half advertisement. And an entirely mediocre film for all that (see the other reviews for why this film is so bad).
Well, that's the last time I'll take my kids to a film from this company, that's certain.
If corporations insist on flooding their films with advertisements, how can they insist we pay for them? This film is an excellent argument for film piracy.
It's already bad enough that product placement has become ubiquitous in films and television. It's hard to remember a film or television show that hasn't, in one form or another, served as an advertising platform for one product or another.
And of course much of children's television programming has long centered around selling one toy or another.
In this case, however, the Evil Corporation behind this film took it to a new level : the entire film is itself product placement for pretty much the entire panoply of the company's products. Even worse, a number of essential plot points hinge upon the company's products. At another point, the film takes a 'time out' as it were to incorporate a longish sequence whose only purpose is to push the company's products. (Although there were a number of other corporations' products in the film as well -- no doubt these companies have cross-marketing agreements in place).
To top it off? I was forced to pay in order for my family to watch this company's hour-and-a-half advertisement. And an entirely mediocre film for all that (see the other reviews for why this film is so bad).
Well, that's the last time I'll take my kids to a film from this company, that's certain.
If corporations insist on flooding their films with advertisements, how can they insist we pay for them? This film is an excellent argument for film piracy.