Shorts like "Logorama" are the perfect example of how to use product placement in a funny and creative manner.
What starts like a surreal parody of crime films eventually turns into something that one would expect from an apocalyptic disaster movie, and the most incredibly thing of this is that it works very well, being actually more exciting (and also, more entertaining) than anything made by filmmakers like Michael Bay or Roland Emmerich.
While the animation from this short isn't really that impressive (Don't get me wrong, the animation is decent, but not incredible, and it merely serves as a vehicle for the clever plot) is the brilliance of the script from this short what makes it a worth-watching experience, having an impressive use of logos and corporate mascots in a way which never fails to surprise and amuse.
I think that the Academy Award that it got was more than well deserved.
What starts like a surreal parody of crime films eventually turns into something that one would expect from an apocalyptic disaster movie, and the most incredibly thing of this is that it works very well, being actually more exciting (and also, more entertaining) than anything made by filmmakers like Michael Bay or Roland Emmerich.
While the animation from this short isn't really that impressive (Don't get me wrong, the animation is decent, but not incredible, and it merely serves as a vehicle for the clever plot) is the brilliance of the script from this short what makes it a worth-watching experience, having an impressive use of logos and corporate mascots in a way which never fails to surprise and amuse.
I think that the Academy Award that it got was more than well deserved.