I want to start off by stating this isn't a review of the movie, as I really remember very little of the film. What I want to talk about is the marketing campaign. This film was actually played in my city sometime between 1989-1990 - for about a day. There was a commercial that began running on the local TV stations (I'm in Kentucky BTW) which was, I assume, a still image of the, or, at least, a poster for the movie. It was a drawn image of a girl in torn dress chained to a giant X with the city skyline behind her in shadow, with I believe a pair of eyes staring down at her from the sky..there was prob some skulls, maybe even the murder weapon featured in the art, but I don't remember for sure. Anyway, the commercial started on the girl and slowly zoomed out accompanied by a creepy voice-over. I can't remember anything word for word of what he said, but it basically was a pseudo-warning that 'this film contains such shocking scenes' and 'you will be terrified' 'no other film like this' etc. Really got me and my friends pumped up, and on the Thursday before it started, there was a half page ad in the newspaper for the movie, just that black and white poster art from the commercial, but it was the biggest ad on the page. Friday night finally came and me and I know at least four friends went to see it. Two guys walked out within 15 minutes. Then the whole theater was gone within 25 minutes, leaving me and my two best buds to enjoy the weirdest flick we'd ever seen in the theater. I remember there would be these odd fade to black/fade in effects leading up to the murders, and for some reason I suddenly had this thought: "This crap movie is using some sort of hypno-vision to turn us into killers! Or something f'ed up!" I think now that's a cool idea for a movie, but I find it pretty amusing that I was terrified during this film, but not because of the content, but the bad editing. Anyway, the song 'Paranoia is coming your way' or whatever has been a sorta catch-phrase in my circle of friends to this day. What a strange movie, and I just discovered the alternate title of 'Death-Rock' - Whaaaa? I gotta re-watch this now, can't believe this is by Fulci! Wha-wha-whaaaat?! I freakin' love 'The Beyond' and I think he did 'House by the Cemetery' too, which is another great Italian Horror flick. Anyway, those are my memories of 'The Demon Is Loose'