John Carter (2012)
9/10
A shining example, of the worst advertising campaign to fail a really good effort.
11 August 2015
This movie deserved not only a sequel but to be a blockbuster hit, it is really that good, I have no other material to shed on the movie itself, many other reviewers have already brought forth that.

What I would like to comment on, is the marketing campaign, or the lack of one.

First off, they didn't have a clue how to market it, they wanted to go after female audiences, so they dropped John Carter of Mars, to just John Carter (does that explain anything to anyone?)

Instead of revealing parts of the story, they literally had no ideal , the trailers, led to know where, was nonsensical at best.

NOTHING leading up to the film portrayed how GOOD the film was, nor did they target core audiences, in fact they went out of their way NOT to target them.

What a shame, this would've been one of the best trilogies of all time, but sadly is saddled with the title "BEST FILM to be destroyed BY ONE of the WORST MARKETING campaigns ever"

Whomever, directed this campaign, hopefully learned a few lessons, other then destroying a fine work.
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