2/10
Lynch in the advertising business
20 July 2016
Warning: Spoilers
Just the idea, the concept of having Lynch do commercial work sounded interesting enough for me to see the film. It was a bad decision. The film is awful and bears nothing Lynch-like to it. It feels like a 15-year-old is trying to do his vision of what Lynch is and fails at making even a recognizable copy. The fact that the whole thing is a commercial and that the ubiquitous Dior with its bags stings your eyes is actually far from being the worst problem of this film. The plot is so contrived. The acting is terrible, the whole thing is edited like a student film, and hits on so many clichés one must try to justify Lynch by saying he actually made fun of them while taking their money. All is there: silly flashbacks, slow-motion disappearance of a lover as the endless love-yous are being uttered, cheesy Instagram-like sequences of blurry images... I just couldn't believe my eyes, really.
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