At times, this feels like a documentary, or some kind of home movie where the director said "you guys just do some stuff, I'll keep rolling and we'll tart it up in the edit". At others, it's really quite entertaining (such as the filming of the igloo commercial). However, for me, it was just too episodic and, frankly, went on far too long such that by the end I was just bored. The acting wasn't bad (and in places very good), but it felt like they didn't really have much to work with, and the tone and lighting was all over the place - so I'm not that surprised that I haven't heard of this director before. Of its time, I guess.