Newpaper columnist Walter Winchell (Walter Winchell) is arguing with a booking agent over a girl needing help. The plot jumps to the Paradise Restaurant where 'Nils T. GRanlund') is the Master of Ceremonies. Winchell is to be a judge in a beauty contest. THe contest is won by a girl, Sally O'Neil),who, as a cigarette girl, was picked by him to be a candidate. The music is supplied by Abe Lyman) and his Orchestra.