Mister Ed writes a letter seeking love advice from "Dear Abby", and the advice contained in her response causes Ed to pack his bags and head for the hills.
Ed creates a juice that is so invigorating and tasty that Wilbur wants to mass produce and market it. However, Ed refuses to disclose the secret formula.
Gordon enters a slogan-writing contest in hopes of winning a free trip to Hawaii. Mister Ed decides to call him on the phone and have a little fun at Gordon's expense.