The Cardigans: Erase/Rewind (Music Video 1999) Poster

(1999 Music Video)

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4/10
I really like the song but not the video
antisocialmedia-086778 August 2021
Warning: Spoilers
The song is indeed a good song no argument there also the lead singer Nina Persson has a very beautiful voice might I add. If I were just rating the song without the video I would honestly have to give it like an 8 or maybe even a 8 & half because it's that good of a song for back then so call it an 8 out of 10. Rating the song with the video however well that's a whole different story because the video is very uninteresting. The lead singer Nina gives a very emotionless dull performance with very little to no body language at all & it ain't like there're interesting things happening around her either besides the band playing their instruments for the first verse anyways before the room starts closing in on itself & the band. I don't really have a problem with the band members (there're just playing their instruments like they're supposed to) but as for the lead singer (Nina) show some emotion please it is a music video for crying out loud not a recording session with no audience. All she does is bob her head occassionally also she never looks at the camera at all (eye contact is important you know) & the biggest disappointment of all is that she (the lead singer) has the same dull emotionless expression throughout the whole video pretty much even when the room is closing in on itself & the band. I much rather just listen to the song without watching the video it's just that damn boring. The band (especially the lead singer) looks like they would look if they were recording the song in a studio with no audience rather than entertaining an audience of millions. It's a music video have some stage presence you're making a music video to entertain an audience a freaking world audience of millions & millions in fact. Maybe she (the lead singer) is a nice sweet lady who suffered from shyness & she's a very camera shy person with stage fright issues but unfortunately shyness doesn't make for an interesting music video. I just can't give this music video a good rating as a music video even though I want to because I like the song itself. Heck I can't even give it an average rating because it's a below average music video. This is one of those sad cases unfortunately of a very good song that had a mediocre dull unintering music video. I watched other music videos where the respected singers didn't even appear in the video at all but the music videos were very entertaining so maybe they would of been better off going that route instead. The walls are closing in on her & the band in this room they are performing in & she has the same plain expression the whole time from start to finish just gets me. Not expecting an A plus acting performance by any means but showing no emotion at all just sucks all the life out of this music video especially when it's your lead singer who is showing no emotion. Especially considering the room is closing in on itself & is crushing everything inside the room & lights are breaking & falling off the ceiling & does Nina's same plain looking facial expression change that she had the whole video nope. It looks like she doesn't even want to be there like she is just in the video because she has to be because she's getting paid for it I guess.
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